Okta Inc., a prominent Identity Access Management (IAM) company, has officially introduced a groundbreaking feature within its Okta Customer Identity Cloud platform. The new update brings passkey support as well as a suite of AI-powered features to help protect users against cyberattacks and phishing attempts.
These passkeys have been meticulously developed to revamp the authentication process by shifting the focus from requiring users to remember passwords to identifying and validating devices. This is perfect for consumers who struggle to remember their passwords but still want their information to be protected.
"Okta AI can look at the best practices of millions of other developers who work in our ecosystem and offer recommendations in how to reduce friction in the login process," Harish Peri, SVP of product marketing at Okta, said. "How can you make the login process better. Which actions or workflows should you embed into your code to make the code go faster. Essentially help developers focus on their day jobs, which is building apps, and leave identity stuff to us."
Secure Identity Features
Okta Releases 'Okta AI' and the New Passkey Support for Cybersecurity
Trend Themes
1. Passkey Support - The introduction of passkey support revolutionizes the authentication process by eliminating the need for users to remember passwords and instead validating devices.
2. AI-powered Features - The suite of AI-powered features provides advanced protection against cyberattacks and phishing attempts, leveraging machine learning to enhance overall security.
3. Frictionless Login Process - Okta AI analyzes best practices and offers recommendations to reduce friction in the login process, enabling developers to focus on building apps while leaving identity management to Okta.
Industry Implications
1. Identity Access Management - The IAM industry can leverage passkey support and AI-powered features to create more secure and user-friendly authentication solutions.
2. Cybersecurity - Cybersecurity industry professionals can benefit from the advanced protection against cyberattacks and phishing provided by Okta's AI-powered features.
3. Application Development - The introduction of Okta AI and its recommendations for reducing friction in the login process presents disruptive innovation opportunities for app developers to improve user experience.