O.H. Ingram River Aged has announced the launch of its newest limited-edition whiskey offering called 'Flagship Bourbon.' The limited-edition 100-proof whiskey arrives as an annual release that will be sold exclusively at a handful of select retailers.
Part of what makes this whiskey so special is that each barrel used to make Flagship Bourbon has been personally curated by the founder of O.H Ingram, Hank Ingram. The new bottle will be available to purchase in the following states: Kentucky, Louisiana, Minnesota, Tennessee, and Wisconsin.
"In a nautical fleet, the flagship vessel is the crown jewel, and this bourbon absolutely leads our fleet of expressions. The response to our inaugural Flagship was phenomenal, and I believe this batch improves upon on our previous success," said Hank Ingram in a recent press release.
Carefully Curated Bourbon Whiskeys
O.H. Ingram River Aged Releases Its New 'Flagship Bourbon'
Trend Themes
1. Limited-edition Whiskeys - Opportunities exist for other whiskey brands to release limited-edition offerings curated by company founders or other experts to differentiate themselves from competitors.
2. Curated Barrel Selection - Whiskey distilleries and makers may adopt processes that include curated barrel selection by brand founders or experts to produce unique, one-of-a-kind whiskeys for patrons.
3. Exclusivity - Other whiskey makers may create limited-release, exclusive offerings available only at select retailers to drive interest and increase word-of-mouth marketing among potential customers.
Industry Implications
1. Distilleries - Distilleries may invest in distinguished brand ambassadors who have unique relationships with customers and can personally curate or influence the selection process of premium whiskeys.
2. Retail - Retailers may create partnerships with distilleries to offer exclusive, limited-release products that cannot be found in other stores, to improve customer loyalty and repeat business.
3. Hospitality - Hotels and restaurants with curated whiskey offerings may leverage their exclusive inventory to create unique experiences for guests, such as tastings or bourbon pairings, to drive increased revenue and customer satisfaction.