College football fans can expect plenty of noon kickoffs this season, and Casey's is positioning its breakfast pizza as the "Official Pizza of Noon Kickoffs" to help people fuel up during early-morning tailgates.
For a limited time in September through early January 2026, Casey’s is offering 40% off any size pizza with the code "SAVE40," online, in the app or in-store. While the Breakfast Pizza—with melted cheese, scrambled eggs and a choice of savory protein or fresh vegetables—is an easy choice, fans might also consider a Single Topping Pizza or a Specialty Pizza.
Gameday may be most associated with lunches and dinners, but eating occasions are expanding to include the morning, making room for the most important meal of the day to join the celebration.
Fan-Fueling Pizzas
Casey's Declared Its Breakfast Pizza the "Official Pizza of Noon Kickoffs"
Trend Themes
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Breakfast Pizza Craze — The expansion of breakfast pizzas stands out as a novel approach to gameday dining, shifting traditionally lunch- and dinner-centric occasions to include morning gatherings.
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Dynamic Gameday Promotions — Creative discount strategies, such as Casey's 40% off promotion, highlight the trend of leveraging special offers to capture enthusiastic sports audiences during seasonal events.
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Multi-platform Ordering Experience — The integration of online, app-based, and in-store ordering options underscores a shift towards a seamless, multi-channel food purchasing experience.
Industry Implications
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Food Delivery Services — As eating occasions multiply with the growing interest in all-day pizza options, meal delivery services stand to gain from enhanced convenience and variety.
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Sports Event Catering — With breakfast foods making their way into tailgating traditions, sports event catering can carve out new revenue streams by adapting to morning meal demands.
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Restaurant and Food Service Digital Platforms — The trend of using discount codes across multiple platforms indicates a potential for growth and innovation in digital engagement strategies for restaurants.