Those who have ever wondered what the future of Singapore might look like only need to scan one of the NFC-enabled bottles of Johnnie Walker for a glimpse at one possible reality. The limited-edition bottles of Johnnie Walker Blue Label Cities of the Future whisky treat travelers who are visiting a Lotte Duty Free store at Changi Airport in Singapore to an immersive digital experience by providing a look at how their surroundings may change by the year 2220.
The NFC chip-embedded bottles connect consumers to a multi-sensory experience courtesy of digital artist Luke Halls, which is complemented by a real-world pop-up installation that includes LCD displays.
Across the Cities of the Future range, the brand is exploring everything from artificial intelligence and geoengineering to innovations that defy what we know to be true about physics today.
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Trend Themes
1. Nfc-enabled Packaging - Incorporating NFC technology into packaging can provide immersive digital experiences and unlock new marketing opportunities for brands.
2. Multi-sensory Branding - Brands can enhance customer engagement by creating immersive multi-sensory experiences that complement their physical products or services.
3. Futuristic Advertising - Marketers can captivate audiences by using futuristic themes and technologies to create memorable and immersive brand experiences.
Industry Implications
1. Alcoholic Beverages - Innovative packaging and branding strategies can help distilleries differentiate their products in a crowded market and attract new customers.
2. Travel and Hospitality - Providing unique experiences through NFC-enabled packaging and multi-sensory installations can help travel brands create memorable and shareable moments for their customers.
3. Art and Design - Incorporating technology into art and design can create new opportunities for creative expression and immersive experiences that engage and inspire audiences.