Nectar Hard Seltzer, a smooth, light hard seltzer with Asian-inspired flavors, newly introduced a pair of online-exclusive flavors: Mystical Mango and Li Hing Elixir. These two flavors, exclusive to the "Nectarverse," each offer a clean drinking experience that's plant-powered, gluten-free, sugar-free and non-GMO.
While Mystical Mango combines the flavor of mango with melon for a juicy, sweet and tropical refreshment, the Li Hing Elixir is described as being unique and tart with notes of plum and pineapple.
The demand for unique, globally inspired hard seltzer flavors has skyrocketed as consumers seek novel taste experiences that transport them to different cultures and regions. Consumers in search of adventurous new offerings are drawn to special flavors like these ones that appeal with their exclusivity and incorporation of hard-to-find flavors from around the world.
Asian-Style Hard Seltzers
Nectar Hard Seltzer Launched Two Flavors in the "Nectarverse"
Trend Themes
1. Unique Hard Seltzer Flavors - The demand for unique, globally inspired hard seltzer flavors has skyrocketed as consumers seek novel taste experiences that transport them to different cultures and regions.
2. Exclusivity in Beverage Flavors - Consumers in search of adventurous new offerings are drawn to special flavors like those that appeal with their exclusivity and incorporation of hard-to-find flavors from around the world.
3. Plant-powered Beverage Options - Nectar Hard Seltzer's clean drinking experience offers a disruptive innovation opportunity to capitalize on the rising demand for plant-powered, gluten-free, sugar-free, and non-GMO beverages.
Industry Implications
1. Hard Seltzer Industry - The hard seltzer industry should consider expanding their product offerings with unique, globally inspired flavors to cater to consumers' desire for novel taste experiences.
2. Beverage Industry - The beverage industry can capitalize on the trend of exclusivity by creating special flavors that incorporate hard-to-find ingredients from different cultures and regions.
3. Health and Wellness Industry - The health and wellness industry has an opportunity to tap into the rising demand for plant-powered, gluten-free, sugar-free, and non-GMO beverages, like Nectar Hard Seltzer, to meet consumer preferences.