These new Jordan’s Skinny Mixes have been unveiled by the brand as a series of options for consumers to pick up this summer when looking to enjoy a premium cocktail in a low-calorie way.
The mixers are each crafted with different margarita variations in mind to offer consumers a way to prepare one or a whole batch. The mixers include the Classic Margarita, Spicy Margarita, Peach Margarita and the Strawberry Key Lime Margarita. Each of the mixers are crafted with real lime juice and agave for sweetness, and feature 75% less calories and 75% less sugar than alternatives.
Founder and President Jordan Engelhardt spoke on the new Jordan’s Skinny Mixes saying, "Similar to how Skinny Mixes began from seeing what was missing in the market, we heard our loyal consumers asking for more all-natural products. Our four new margarita mixers are so delicious and will absolutely be the must-have at every event this summer."
Naturally Sweetened Margarita Mixers
These New Jordan’s Skinny Mixes Come in Four Options
Trend Themes
1. All-natural Low-calorie Mixers - The trend of health-conscious consumers seeking low-calorie and all-natural options in cocktail mixers creates opportunities for disruptive innovation in the beverage industry.
2. Crafted Margarita Variations - The trend of offering craft margarita mixer variations with unique ingredients and flavors creates opportunities for disruptive innovation in the cocktail mixers industry.
3. Premium Cocktail Mixers - The trend of offering premium cocktail mixers made with high-quality ingredients creates opportunities for disruptive innovation in the gourmet food and beverage industry.
Industry Implications
1. Beverage Industry - The demand for low-calorie and all-natural mixers indicates opportunities for beverage companies to create innovative and healthy cocktail mixers.
2. Cocktail Mixers Industry - The trend of offering craft margarita mixer variations with unique ingredients and flavors creates opportunities for disruptive innovation in the cocktail mixers industry.
3. Gourmet Food and Beverage Industry - The trend of offering premium cocktail mixers made with high-quality ingredients creates opportunities for disruptive innovation in the top-tier gourmet food and beverage industry.