'Spotify' has been release a large number of music app features as of late. The most recent feature is 'Spotify Discover,' a scrolling feed of music videos on Spotify's mobile application. The user interface of Spotify Discover is seemingly TikTok-Inspired with a full-screen video, four buttons at the bottom of the screen, and a convenient 'Like' feature. To scroll from one video to the next is as easy as a swipe up the screen, and to return to the previous video is a simple swipe down.
The feed is generated out of user statistics and songs that have a 'Canvas' music video associated with them. Canvas is the tool on Spotify that allows musicians to create or upload a video to pair with their songs. Canvas and Discover are features that cement Spotify as more than just a music streaming app, but a music discovery app and a true multimedia platform.
Music App Discovery Features
Spotify Launched TikTok-Inspired 'Spotify Discover' Feature
Trend Themes
1. Multimedia Music Streaming - Incorporating multimedia features within a music streaming app could further enhance user engagement and promote music discovery.
2. Algorithm-driven Content Curation - Using user data to generate personalized content could create a more tailored and engaging experience for consumers.
3. In-app Social Interaction - Providing an easy and convenient way for users to interact with each other within the app could foster a sense of community and increase user loyalty.
Industry Implications
1. Music Streaming - Music streaming services could incorporate multimedia features and algorithm-driven curation to differentiate themselves and attract more users.
2. Social Media - Social media platforms could integrate music discovery and streaming features to enhance user experience and increase engagement.
3. Digital Marketing - Digital marketers could leverage in-app social interaction features within music streaming apps to promote and advertise their products in a more targeted and effective way.