Harry Rosen, the luxury men's wear company, launches various multi-brand men's grooming products to meet consumer demands. However, the brand will not be launching its own curated line of personal care products.
To ensure the company does not dilute the brand with personal care products, it added an e-commerce offering to its site, selling already popular brands. Available through the Toronto-based men's label website is Schaf, Wise, Tom Ford, Ermenegildo Zegna, Bon Parfumer, Cree, Killian, and more.
Due to the brand versatility, Harry Rosen is selling over 400 products on its site through its brand partnerships, 25% of which are Canada-based. The multi-brand platform was inspired by "'what our customers told us they want and need," as Ian Rosen, EVP of Digital and Strategy, explains.
Luxury Men's Grooming Products
Harry Rosen Launches its Multi-Brand Men's Grooming Products
Trend Themes
1. Multi-brand Grooming Products - The trend of offering multiple men's grooming brands on one platform to meet consumer demands creates opportunities for brand partnerships and online marketplaces.
2. Luxury Personal Care Partnerships - The trend of luxury men's wear companies partnering with already established luxury personal care brands presents opportunities for cross-promotion and collaborations.
3. E-commerce Expansion - The trend of adding an e-commerce platform to luxury men's wear sites creates opportunities for expanding product offerings without diluting the main brand.
Industry Implications
1. Luxury Men's Wear - Luxury men's wear companies have the opportunity to expand their product offerings and meet consumer demands by partnering with established personal care brands.
2. Personal Care - Established personal care brands can partner with luxury men's wear companies to increase brand visibility and reach new audiences.
3. E-commerce - E-commerce platforms can create opportunities for expanding product offerings and partnerships between luxury men's wear and personal care brands.