Monaco Cocktails, a new line of RTD canned cocktails owned by Atomic Brands, has announced the launch of its newest flavor: Watermelon Crush.
Released just in time for summer, this warm-weather-inspired flavor combines premium tequila with fresh watermelon to deliver a refreshing cocktail beverage appropriate for nearly any occasion. Like Moncao Cocktails' other flavors, Watermelon Crush contains two shots of alcohol -- in this case, tequila -- per 12 ounce can. As a result, the beverages deliver a 9% ABV, which is slightly higher than typical canned cocktails.
"With tequila remaining one of the fastest-growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavors," said Don Deubler, CEO of Atomic Brands.
Canned Watermelon-Tequila Cocktails
Monaco Cocktails Launches Summery New Flavor, Watermlon Crush
Trend Themes
1. RTD Canned Cocktails - Premium RTD canned cocktails are becoming more popular, opening up an opportunity in the market to create more unique flavors.
2. Tequila Innovation - Tequila is a fast-growing liquor category and presents an opportunity for innovation in both flavor combinations and delivery methods, such as in ready-to-drink cocktails.
3. Fruit-flavored Alcohol Beverages - Alcoholic beverages infused with fruit flavors are becoming increasingly popular, presenting opportunities for companies to create unique flavor combinations and streamline the production process.
Industry Implications
1. Alcoholic Beverage Industry - As the popularity of canned cocktails and fruit-flavored alcohol beverages continues to grow, innovation in product development and marketing will be key to stay competitive in the market.
2. Tequila Industry - With the fast-growing market for tequila and the popularity of RTD canned cocktails, there is a significant opportunity for tequila companies to explore new flavor combinations and delivery methods to tap into this market.
3. Canned Beverage Industry - As more consumers look for convenience and portability in their beverage choices, the canned beverage industry is poised for growth, with opportunities for innovation in flavor combinations and packaging design.