The Snack Mates by New Primal Honey BBQ Seasoned Chicken Mini Meat Sticks were debuted at National Products Expo West 2026 as the brand's latest addition to its family-friendly meat snack range.
The product starts off with all-natural chicken that has been raised without added hormones or antibiotics and seasoned with a honey and barbecue-flavored seasoning. The result is a sweet, smoky and satisfying meat snack that targets the increased consumer demand for protein-rich food items across all demographics. The snack will arrive this month in a variety of pack sizes.
Founder Jason Burke spoke on the Snack Mates by New Primal Honey BBQ Seasoned Chicken Mini Meat Sticks saying, "Our mission has always been to make clean protein accessible and delicious for the modern family. Honey BBQ isn’t just a flavor our fans wanted; it’s a flavor that brings new families into the fold. We’ve captured that classic, nostalgic BBQ taste and made it low in sugar with high-quality protein and wholesome ingredients consumers can trust."
Family-Friendly Meat Snacks
These Honey BBQ Seasoned Chicken Mini Meat Sticks are From New Primal
Trend Themes
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Family-friendly Protein Snacks — Rising demand for kid-oriented, protein-rich snacks opens space for products that redefine convenience and nutrition for multi-age households.
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Clean-label Poultry Snacks — An emphasis on no-antibiotic, hormone-free chicken ingredients is enabling better-for-you meat snacks to compete with traditional processed options.
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Nostalgic Flavor Profiles with Health Focus — Sweet-and-smoky BBQ seasonings paired with reduced sugar and transparent ingredient lists are shifting consumer expectations toward indulgent yet wholesome snack experiences.
Industry Implications
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Packaged Snack Brands — Premium snacking labels are positioned to disrupt shelf dynamics by introducing smaller-format, family-oriented protein options that blend indulgence with clean labeling.
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Poultry Processing and Sourcing — Supply chains centered on antibiotic-free and traceable chicken are becoming critical differentiators that could reshape upstream partnerships and product formulations.
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Grocery Retail and CPG Family Brands — Retail assortments and private-label lines focused on trusted, kid-friendly protein snacks are poised to alter category entry points and shopper loyalty patterns.