British frozen pizza brand Chicago Town, which is owned by none other than the Germany-based multinational Dr. Oetker, has collaborated with alt meat manufacturer Squeaky Bean to launch a delicious deep dish pizza that is completely vegan and happens to make use of meat-free chicken alternatives.
These vegan deep dish pizza makes use of Squeaky Bean's plant-based chicken pieces along with vegan mozzarrella and gouda, not to mention red peppers and sweetcorn.
Rachel Bradshaw, marketing manager over at Chicago Town, said the company was pleased to offer a delicious plant-based deep dish pizza. "We know that our vegan consumers are extremely motivated by new and exciting plant-based flavours, as well as looking to Chicago Town for exciting new pizza experiences," said Bradshaw. "We are delighted to be working with Squeaky Bean to deliver this new tasty vegan Deep Dish to our plant-based customers."
Meatless Deep Dish Pizzas
This Vegan Pizza Uses Meat-Free Chicken Alternatives
Trend Themes
1. Plant-based Meat Alternatives - The rise of plant-based meat alternatives in the food industry offers a disruptive innovation opportunity for companies to capture the growing demand for vegan and vegetarian options.
2. Innovative Pizza Recipes - Developing new and exciting pizza recipes such as the vegan deep dish pizza helps create a unique selling proposition and attract new customers.
3. Collaborations with Alt Meat Manufacturers - Partnering with alternative meat manufacturers can be a strategic move for pizza brands to offer meat-free options and capitalize on the plant-based trend.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the increase in demand for plant-based products and offer a wider range of meat-free options.
2. Alternative Meat - Alternative meat manufacturers can potentially broaden their customer base and tap into the pizza market by collaborating with pizza brands to develop new meat-free options.
3. Frozen Foods - Frozen food brands can offer innovative, plant-based options such as the vegan deep dish pizza to capture the growing consumer demand for convenience and healthy meal options.