pladis, is introducing two new miniature versions of the UK's top-selling biscuit, 'McVitie's.' The McVitie's Digestives Milk Chocolate Minis have been developed to bolster the appeal of the biscuit line. The new product sees McVitie’s Milk Chocolate Digestives reimagined into a bite-sized format. These miniature versions are designed to fit seamlessly into on-the-go snacking, lunchtime treats, and shared experiences. The new product will be available on supermarket shelves as multipacks starting this week, with sharing pouches set to follow at the end of 2023.
"[We] recognise that we need to continue to evolve our range to attract new shoppers – including through our bestselling lines – by creating convenient new offerings that will appeal to a new generation of biscuit snackers," said Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I.
Mini Chocolate Biscuits
pladis Releases the Miniature Version of the McVities Digestives Biscuits
Trend Themes
1. Miniature Biscuit Snacking - The introduction of bite-sized versions of popular biscuits offers a convenient and portable snacking option for on-the-go consumers.
2. Product Line Expansion - Expanding the biscuit line with new miniature versions provides an opportunity to attract new customers and increase sales.
3. Convenience-focused Packaging - The release of multipacks and sharing pouches allows for easy snacking and encourages shared experiences.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore the production of bite-sized versions of popular snacks to cater to consumers' convenience-oriented preferences.
2. Consumer Goods - The consumer goods industry can benefit from expanding product lines with miniature versions of popular items to meet the demand for convenient on-the-go options.
3. Packaging - The packaging industry has a disruptive opportunity to create innovative packaging solutions for multipacks and sharing pouches that enhance the convenience and appeal of miniature snacks.