The Masser Family of Companies (MFC) is gearing up for its return to the New York Produce Show, taking place December 2-4, 2025, where the team will showcase an expanded portfolio and renewed focus on consumer-friendly innovation. This year, MFC is putting a spotlight on its latest line of convenience-focused potato products—created for shoppers who want fresh, high-quality potatoes with less prep time and more versatility.
Alongside the new offerings, attendees will also find the complete lineup of Side Delights® varietal potatoes, giving retailers and foodservice partners a comprehensive view of the brand’s diverse offerings.
"Attendees to this year's show can be among the first to check out the new line of Side Delights convenience potatoes at booth #219," said Tiffany Readinger, VP of sales and category management at MPC. "We are proud to showcase convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer."
Convenience Potato Debuts
Masser Family of Companies Teases New Potato Line in New York
Trend Themes
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Convenience-focused Food Products — The surge in demand for convenience-focused food products highlights a shift towards time-saving solutions that cater to busy lifestyles.
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Consumer-focused Innovation — An emphasis on direct consumer feedback and preferences is driving a new wave of innovation within the food industry, tailoring products to specific needs.
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Varietal Product Expansion — Expanding varietal products within established food categories indicates a growing interest in diversification to capture a broader spectrum of consumer tastes.
Industry Implications
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Packaged Food Industry — The packaged food industry stands to benefit from innovations that cater to convenience and ease-of-use, responding to consumer demands for quick meal solutions.
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Retail Grocery Sector — Retail grocers are poised for transformation through offering more innovative, consumer-focused products that enhance the shopping experience and meet shifting consumer needs.
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Agriculture Technology — Advancements in agriculture technology present opportunities to develop new varietals and product lines that align with consumer preferences for versatility and convenience.