Canned seltzer brand Truly Hard Seltzers has announced the launch of Margarita Style Hard Seltzers, a new line of ready-to-drink cocktails. The new range consists of four flavors: Strawberry Hibiscus, Watermelon Cucumber, Mango Chili, and Classic Lime.
The new beverages offer consumers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita. Each version of the drink is 5.3% ABV and contains 110 calories and 1 gram of sugar. In addition, all of the flavors are made with 100% real ingredients such as agave nectar, lime juice, and sea salt.
"With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita," said the Director of Product Development at the Boston Beer Company, Casey O'Neill.
Hybrid Margarita Hard Seltzers
Truly Announces the Launch of Margarita Style Hard Seltzers
Trend Themes
-
Margarita-style Hard Seltzers — The launch of margarita-style hard seltzers offers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita.
-
Real Ingredient Beverages — The margarita-style hard seltzers are made with 100% real ingredients such as agave nectar, lime juice, and sea salt, reflecting the trend towards healthier and more natural beverages.
-
Low Calorie Alcoholic Drinks — The margarita-style hard seltzers contain only 110 calories per can, responding to the rising demand for low-calorie alcoholic beverages.
Industry Implications
-
Beverage Industry — The launch of margarita-style hard seltzers reflects the beverage industry's innovation towards unique ready-to-drink cocktails that cater to changing consumer preferences.
-
Alcohol Industry — The trend towards low calorie alcoholic drinks presents opportunities for companies in the alcohol industry to develop more products that cater to the growing health-conscious consumer demographic.
-
Natural Ingredient Industry — As the trend towards real ingredient beverages seems to rise, companies within the natural ingredient industry might find opportunities for partnerships with the beverage industry to meet the demand from health-conscious consumers.