M80, a prominent North American esports organization, is embarking on an innovative partnership with the newly launched gaming platform Forge. The core of this collaboration revolves around Forge branding appearing on the jerseys of all M80 rosters, marking a significant step into esports for the platform.
In addition to this, both brands will collaborate on content creation to educate potential users about the benefits of Forge, further enhancing the platform's appeal. This strategic partnership exemplifies how esports organizations can contribute to the growth of gaming platforms while offering their players and audiences valuable experiences.
"Forge breaks down barriers between gamers’ disparate gaming profiles so that they can finally have a single place that represents their gaming identity and earn rewards for their achievements. By partnering with M80, we’re not only reaching a passionate, diverse gaming audience, but showcasing firsthand the opportunities Forge offers to connect and reward gamers, game developers, and creators," said Ben Goldhaber, Forge’s Senior Director of Marketing.
Collaborative Esports Deals
M80 Partners with the Game Platform Forge for Various Activations
Trend Themes
1. Partnerships Between Esports Organizations and Gaming Platforms - The collaboration between M80 and Forge demonstrates the potential for partnerships between esports organizations and gaming platforms to enhance branding and offer valuable experiences.
2. Branding Integration in Esports - The Forge branding on M80 jerseys highlights the trend of integrating branding into esports to increase visibility and reach a diverse gaming audience.
3. Content Collaboration for Platform Promotion - The content creation collaboration between M80 and Forge showcases the trend of partnering to create educational content that highlights the benefits of gaming platforms and increases user appeal.
Industry Implications
1. Esports Organizations - Esports organizations like M80 can embark on innovative partnerships to enhance branding and offer valuable experiences to players and audiences.
2. Gaming Platforms - Gaming platforms like Forge can form strategic partnerships with esports organizations to increase visibility, connect with gamers, and showcase their offerings.
3. Content Creation - Content creators can collaborate with gaming platforms and esports organizations to create educational content that promotes the benefits of gaming platforms and attracts potential users.