Scotch whiskey maker Lochlea Distillery has unveiled its new annual range of single malts, which is said to be inspired by the changing of the seasons at the Lochlea Farm in Ayrshire, Scotland.
The new collection's headlining expression is a 48% ABV Sowing Edition whiskey, which intends to embody the spirit of the spring when the Lochlea Distillery first begins sowing the seeds for the year's barley. In addition, the 48% ABV Sowing Edition whiskey is aged in first-fill Bourbon barrels and is non-chill-filtered. As a result, the expression delivers a sophisticated flavor profile consisting of notes such as vanilla, green apple, and cooked biscuits.
"It gets a wee sweeter with Bonbon flavors and grassy flavors from the cereal, it smells a bit like straw and then leads to cooked biscuits and gentle aromatics. There’s a nice bit of spice coming through from the cask," said John Campbell, Lochlea production director and master blender, describing the flavor of the new whiskey.
Spring-Inspired Sowing Whiskeys
Lochlea Has Unveiled Its New Annual Season Single Malts Range
Trend Themes
1. Season-inspired Whiskeys - There is an opportunity to create whiskeys that highlight specific seasons, referencing the seasonal changes in their flavor and aroma profiles.
2. Non-chill-filtered Whiskeys - Creating non-chill-filtered whiskeys that preserve the full flavor profile of the spirit without sacrificing its clarity could be a disruptive innovation opportunity for whiskey makers.
3. Barrel-aged Whiskeys - The trend of experimenting with aging whiskey in different types of barrels like Bourbon, sherry, or wine, provides opportunities for creating unique flavor profiles that stand out in a crowded market.
Industry Implications
1. Whiskey - Whiskey makers could capitalize on the trend of season-inspired and non-chill-filtered whiskeys.
2. Barrel-making - With the trend of experimenting with barrel-aging, there could be an opportunity for barrel-makers to cater to the needs of whiskey makers seeking unique barrel types and aging processes.
3. Hospitality - The trend of barrel-aged, season-inspired, and non-chill-filtered whiskeys could offer the hospitality industry new and unique offerings to serve their customers, separating themselves from the competition.