Canadian tea brand Tetley is responding to the nation's collective desire for joy and balance with its new Live Tea collection. The brand's research reveals that 94% of Canadians crave more happiness, while 89% seek increased balance. Despite many not sticking to New Years resolutions, Tetley urges Canadians to embrace a more mindful and achievable mindset.
Tetley's Live Tea collection aligns with Canadians' 2024 wellness goals. The caffeine-free teas—Live Happy, Live Balanced, Live Bold, Live Calm, and Live Cool—reflect diverse aspirations and reflect the brand's ethos of helping people live better every day. Tetley collaborated with happiness expert Dr. Gillian Mandich on the collection, who recommends adopting new habits and savoring mini moments in order to achieve lasting happiness. The collection is now available on the Tetley website.
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Trend Themes
1. Caffeine-free Teas - Tetley's Live Tea collection offers a range of caffeine-free teas reflecting diverse aspirations.
2. Wellness Goals - Canadians are embracing wellness goals and Tetley's Live Tea collection aligns with their aspirations.
3. Mindful Mindset - Tetley urges Canadians to adopt a more mindful and achievable mindset.
Industry Implications
1. Tea - The Live Tea collection by Tetley presents opportunities for the tea industry to cater to diverse wellness goals.
2. Wellness - The Live Tea collection by Tetley taps into the wellness industry's focus on achieving happiness and balance.
3. E-commerce - The availability of Tetley's Live Tea collection on their website highlights opportunities in the e-commerce industry to offer wellness products.