The newest launch from clean K-beauty brand Beauty of Joseon is the Light On Serum, which powerfully combines the soothing benefits of centella asiatica with Vitamin C. Although potent, Vitamin C is notoriously difficult to include in skincare products because of its instability, and with its latest launch, the beauty brand offers an alternative to brightening products that are sticky, greasy or drying.
This brightening, soothing serum boasts 68% centella asiatica extract and 10% 3-O-Ethyl Ascorbic Acid, a Vitamin C derivative that absorbs easily and minimizes irritation. This serum is packed with collagen-boosting and antioxidant effects and it's a potent revitalizing solution for consumers who demand stable, potent and gentle formulas that deliver visible results.
Soothing Brightening Serums
The Light On Serum Combines Cica & 3-O-Ethyl Ascorbic Acid
Trend Themes
1. Stable Vitamin C - The Light On Serum offers a stable form of Vitamin C that minimizes irritation and delivers visible results.
2. Clean Skincare - Beauty of Joseon's clean K-beauty brand focuses on delivering effective skincare products that are gentle and potent.
3. Soothing Brightening - The Light On Serum combines the soothing benefits of centella asiatica with brightening effects for a revitalizing skincare solution.
Industry Implications
1. Skincare - The Light On Serum disrupts the skincare industry by offering a potent and stable brightening solution that is gentle and effective.
2. Beauty - Beauty of Joseon's clean K-beauty brand disrupts the beauty industry by prioritizing clean and potent skincare formulations.
3. Wellness - The Light On Serum taps into the wellness industry by providing a soothing and revitalizing skincare option for consumers seeking visible results with minimal irritation.