The LEGO Sonic the Hedgehog Green Hill Zone Set has been announced by the brand as a toy set for avid fans of the franchise to incorporate into their collection in celebration of the 30th anniversary since its inception. The set follows on the popularity of the one created and submitted to the LEDO Ideas website by Viv Grannell in the UK, and features a design that will call to mind the original game's opening scene. Avid fans will have to put the 1,125 pieces together to recreate the scene that comes complete with familiar characters like Sonic, Dr. Eggman and EggRobo.
The LEGO Sonic the Hedgehog Green Hill Zone Set is arriving New Year's Day at a price point of $69.99.
Gamer Building Block Sets
The LEGO Sonic the Hedgehog Green Hill Zone Set Arrives in 2022
Trend Themes
1. Gamer Building Block Sets - The creation of building block sets with popular video game themes provides opportunities for the toy industry to incorporate elements of gaming into their products.
2. LEGO Ideas Submissions - The popularity of the LEGO Ideas website for fan-created builds like the Sonic the Hedgehog Green Hill Zone Set provides potential for disruptive innovation in user-generated content and crowdsourcing.
3. Celebrating Franchise Anniversaries - Celebrating milestone anniversaries of popular franchises, like the 30th anniversary of Sonic the Hedgehog in this case, provides opportunities for companies to release new & nostalgic themed products.
Industry Implications
1. Toy Industry - The addition of familiar video game characters and elements to building block sets provides opportunities for the toy industry to appeal to the gaming demographic.
2. Video Game Industry - Partnering with toy manufacturers to create building block sets based on popular video game franchises provides a new revenue stream for the video game industry.
3. Crowdsourcing Platforms - The LEGO Ideas website being used as a platform for fan-created builds provides opportunities for crowdsourcing platforms like Kickstarter to expand their offerings beyond traditional products.