LEGO is set to release a new car-inspired set that features the Land Rover Defender 90 model. The LEGO set will be celebrating the foundation of the Land Rover brand's 75th anniversary, which the brand was founded in 1978. Previously, LEGO released sets of other car brands, such as Chevy's Camaro ZS8.
The LEGO set comes in a light green colorway of the SUV model. The design was inspired by the Land Rover Defender's appearance from 1983 to 2016. There will be a total of 2,336 pieces to build the entire set. The LEGO set also includes LEGO figures of the extra tires, gas cans, jumper cables, jerry cans, a working winch, a toolbox, mudguards, traction plates, and a fire extinguisher. The LEGO set is available to purchase for $239.99 on April 1.
Car-Inspired LEGO Sets
LEGO Set to Launch New Land Rover Classic Defender 90 Set
Trend Themes
1. Car-inspired LEGO Sets - The trend of creating car-inspired LEGO sets provides a disruptive innovation opportunity for toy and education industries to integrate fun and creativity with STEM education.
2. Celebration Sets for Milestones - The trend of creating celebration sets for milestone events such as the 75th anniversary of Land Rover provides a disruptive innovation opportunity for the toy industry to engage with customers on a nostalgic and emotional level.
3. Expansion of LEGO Sets Into New Industries - The trend of LEGO sets expanding beyond the toy industry and into the automotive industry creates a disruptive innovation opportunity for the toy industry to explore new cross-sector partnerships.
Industry Implications
1. Toy Industry - The toy industry can use car-inspired LEGO sets to explore creativity, fun, and STEM education opportunities for children.
2. Education Industry - The education industry can explore the use of car-inspired LEGO sets for STEAM education in classrooms and after-school programs.
3. Automotive Industry - LEGO's partnership with car brands presents a disruptive innovation opportunity for the automotive industry to engage with consumers on a new level through toy and collector sets.