The most beloved cocktails in the UK inspired Gü's newest range of layered desserts and the brand's most grown-up range to date. The Mixology range from the top chilled desserts brand in the UK shares three indulgent flavors: Passionfruit Martini, Strawberry Daiquiri and Espresso Martini.
According to the results of a recent survey of adults between the ages of 25 to 54, nine out of 10 consumers expressed that they want more interesting treats than the usual chocolate and ice cream for Friday nights in. As such, Gü plans to increase awareness of its multi-layered treats as a more indulgent alternative.
As usual, the brand inclues two ramekins but the three new multi-layered desserts stand out as decadent alternatives to usual favorites in the food and alcohol categories.
Cocktail-Inspired Desserts
Gü's Multi-Layered Desserts are Positioned as Indulgent Alternatives
Trend Themes
1. Cocktail-inspired Desserts - The trend of creating desserts based on classic cocktails presents an innovative opportunity for food and beverage companies.
2. Indulgent Alternatives - The demand for more interesting treats than typical chocolate and ice cream provides an opportunity for companies to develop more indulgent and unique dessert options.
3. Multi-layered Desserts - Creating layered desserts can provide a way for companies to offer a more complex and sophisticated dessert experience for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry should consider exploring the trend of creating cocktail-inspired desserts for customers seeking more indulgent and unique options.
2. Packaged Desserts - Companies in the packaged dessert industry can capitalize on the trend of multi-layered desserts and create products that offer a more complex and sophisticated dessert experience for consumers.
3. Alcohol and Spirits - Alcohol and spirits companies could explore partnerships with dessert makers to create collaborative offerings that tie in their signature flavors and expand their product lines.