The new Spring/Summer 2009 ad campaign for Boss Orange features Tyson Ritter, who is the lead singer of The All-American Rejects, and Lara Stone, the currently undisputed queen of Vogue Magazine.
The warm beachside campaign was shot by Terry Richardson, who has noticeably softened his controversial style in recent ad campaigns and editorials.
Implications - The concept of true love and romance is one that has fascinated human beings for centuries, with a certain idolization of love and relationships running rampant. Thus, consumers will almost always enjoy imagery that alludes to romance and shared intimacy, as it provides them with a peek into the fictional perfect relationship that they long to experience.
Romantic Beachside Ads
Lara Stone & Tyson Ritter for Boss Orange S/S '09
Trend Themes
1. Romantic Ads - Use of romantic imagery in ad campaigns as a means of providing consumers with a peek into the perfect relationship they long to experience.
2. Softening of Controversial Style in Ad Campaigns - Photographers and advertisers 'softening' their controversial style to create more emotionally engaged imagery.
3. Celebrity Models in Ad Campaigns - Increasing use of celebrity models in ad campaigns to appeal to consumers' interest in celebrities and connect with a more diverse audience.
Industry Implications
1. Fashion Industry - The fashion industry can use these trends to create emotionally engaging ad campaigns that connect with consumers on the fantasy of an idyllic romance.
2. Photography Industry - Photographers can experiment with softer styles to create emotionally engaging imagery that appeals to consumers' longing for connection and romance.
3. Celebrity Branding - Companies can use celebrity models in ad campaigns to create a more diverse customer base and appeal to the public's fascination with celebrities and their personal lives.