IKEA Kreativ is recently introduced and it is an AI-driven digital design that is described to be a technology that "combines decades of IKEA life at home expertise with the latest developments in spatial computing, machine learning, and 3D mixed reality technologies." It can be accessed through mediums such as computers, tablets, and phones, inviting customers to explore its products through 30 inspirational three-dimensional showrooms.
There, they can swap around products, rotate them, stack them, and even hang them up. CEO and Founder of Geomagical Labs speak about this, stating that "We’re working hard to help people imagine a better life at home, by fusing real technology advancements with fun and magical user experiences. We are super excited to share our first products and look forward to making these capabilities even more helpful and awesome in the years to come."
AI-Powered Mixed Reality Apps
IKEA Unveils Kreativ for Customers to Better Visualize Living Spaces
Trend Themes
1. AI-powered Mixed Reality - Integrating AI and mixed reality creates opportunities for businesses to offer immersive, personalized experiences to customers.
2. Spatial Computing - Spatial computing, which combines the virtual and physical worlds, presents opportunities for businesses to create innovative products and services.
3. Product Visualization - Advancements in product visualization technologies, such as 3D and mixed reality, offer opportunities for businesses to improve customer engagement and sales.
Industry Implications
1. Furniture - AI-powered mixed reality apps like IKEA Kreativ could disrupt the furniture industry by enabling customers to visualize products in their homes before purchasing.
2. Home Improvement - AI-driven digital designs like IKEA Kreativ have the potential to revolutionize the home improvement industry by helping customers visualize and plan renovations.
3. Retail - Advancements in product visualization technologies could transform the retail industry by creating more immersive, personalized shopping experiences for customers.