Kitchen Hub, Canada's first virtual food hall, has announced the opening of its fourth physical location in Toronto, which will be housed inside Longo's Liberty Village store. The opening of the Kitchen Hub location serves to kick off a new long-term partnership between the brand and Longos, a leading Canadian grocery chain.
Kitchen Hub is a unique virtual kitchen known for delivering top-tier takeout from Toronto's hottest restaurants, such as PAI, Cabano's Comfort Foods, Tecolote, and Elle Dee Bakery. The new physical location will include menu items from all of these restaurants and more.
"We identified an incredible opportunity to not only expand our business model by adding a completely new style of a virtual food hall, but also benefit our grocery partner by driving foot traffic in-store and our customers by providing streamlined access to unbelievable takeout in a way that's never been done before," said Adam Armeland, Kitchen Hub Co-Founder and CEO.
Virtual Kitchen Gorcery Partnerships
Kitchen Hub Opens Fourth Location in Longo's Grocery Store
Trend Themes
1. Virtual Food Halls - This trend opens up opportunities for grocery chains to partner with virtual kitchens to offer unique food options.
2. Streamlined Access - This trend allows for a new way of accessing unique takeout options, benefiting both consumers and grocery partners.
3. Expansion of Business Models - This trend allows for the expansion of business models with the addition of a new virtual food hall concept.
Industry Implications
1. Grocery Chains - Grocery chains can benefit from this trend by partnering with virtual kitchens to provide customers with unique dining options while driving foot traffic to their stores.
2. Virtual Kitchen Services - Virtual kitchen services can take advantage of this trend by partnering with grocery chains to expand their customer reach and increase business.
3. Restaurant Industry - This trend may disrupt the restaurant industry as consumers seek out unique dining options that can be accessed through virtual food halls and grocery partnerships.