Korean-Inspired Chicken Sandwiches

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Mary Brown’s Just Dropped the Korean-Inspired K-Crunch Sandwich

Mary Brown’s is kicking its classic chicken up a notch with the debut of the new K-Crunch Sandwich.

Inspired by classic Korean flavors, but made in Canada, the new K-Crunch Sandwich is a delicious twist on Mary Brown's signature crispy chicken filets. The new sandwich consists of crispy fried chicken paired with spicy coleslaw, crispy onions, pickles, and a new garlic soy glaze, all served on a fluffy brioche bun. The sandwich can be ordered on its own or as part of a combo, which also comes with small taters on the side and a can of your choice of soda.

The new K-Crunch Sandwich is officially available from participating Mary Brown’s locations across Canada for a limited time beginning on March 26, 2024.
Trend Themes
1. Korean-inspired Flavors - Exploring the fusion of Korean tastes with local Canadian cuisine offers a new realm of flavor possibilities for culinary innovation.
2. Crispy Chicken Creations - Incorporating crispy fried chicken into unique sandwich concepts opens doors for inventive menu items across fast-food and casual dining establishments.
3. Gourmet Fast-food Options - Elevating fast-food offerings with upscale ingredients and flavors provides a competitive edge in the quick-service restaurant industry.
Industry Implications
1. Restaurant & Food Service - The introduction of innovative menu items inspired by global cuisine enhances customer experience and drives sales growth in the food service sector.
2. Food Manufacturing & Supply Chain - Creating specialized ingredients and unique flavor profiles for branded food products presents opportunities for differentiation and market expansion within the food manufacturing sector.
3. Marketing & Branding - Crafting promotional strategies around premium fast-food offerings allows brands to connect with diverse consumer preferences and drive brand loyalty in the competitive marketing landscape.

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