The Starbucks Japanese Chai Tea Latte is a new product for the convenience store sector in Japan that will provide consumers with a delicious way to ring in the new year. The drink features a Japanese take on the traditional chai tea latte recipe, and boasts spices including cinnamon and Japanese pepper to further impart a touch of spiciness to every sip. The drink comes packaged in a coffee cup-style container that's covered with red and white colors alongside the imagery of a dragon as a nod to the Year of the Dragon.
The Starbucks Japanese Chai Tea Latte will make its debut at retailers starting December 26, 2023 and will Abe priced at 219 yen, but will only be available for a limited time.
New Year-Celebrating Tea Lattes
The Starbucks Japanese Chai Tea Latte is Available in Japan
Trend Themes
1. Convenience Store Sector Expansion - The Starbucks Japanese Chai Tea Latte brings a new product to the convenience store sector in Japan, providing an opportunity for expansion and innovation.
2. International Fusion Flavors - The Japanese take on the traditional chai tea latte recipe introduces international fusion flavors, offering a chance to explore and create unique beverage combinations.
3. Limited-time Seasonal Beverages - Introducing the Starbucks Japanese Chai Tea Latte as a limited-time offering creates anticipation and a sense of exclusivity, sparking new marketing possibilities.
Industry Implications
1. Beverage Retail - The Starbucks Japanese Chai Tea Latte presents a new beverage option for retailers, opening up opportunities for diversification in the beverage retail industry.
2. Hospitality - Hotels and restaurants can capitalize on the trend of international fusion flavors by incorporating the Starbucks Japanese Chai Tea Latte into their menus, offering guests a unique and culturally-inspired beverage.
3. Packaging and Design - The dragon-themed packaging of the Starbucks Japanese Chai Tea Latte provides an opportunity for packaging and design companies to innovate and captivate consumers with visually appealing designs.