US consumers who are recipients of the Supplemental Nutrition Assistance Program (SNAP) will be able to take advantage of the Instacart discounted membership for the first year. The discounted Instacart+ membership will provide unlimited free deliveries on orders over $35 along with 5% credit back when placing pickup orders along with lowered service fees and more. The initiative will see SNAP recipients able to enjoy the service for $4.99 per month for the first year with the following year being priced at the regular $9.99 monthly rate.
SVP of Program Research, Innovation and Impact at No Kid Hungry Courtney Smith spoke further on the Instacart discounted membership saying, "Our research has shown that online grocery shopping can provide very real benefits for families on tight food budgets, including SNAP recipients. Instacart’s discounted membership for SNAP recipients is one solution that can help more food-insecure families tap into the many benefits of online grocery – including saving time, managing their budgets, and reducing transportation barriers."
Low-Cost Grocery Delivery Memberships
Instacart Discounted Membership is for SNAP Recipients
Trend Themes
1. Discounted Grocery Delivery Memberships for SNAP Recipients - Companies can offer a discounted membership to SNAP recipients to increase their accessibility to online grocery delivery services
2. Online Grocery Shopping for Low-income Families - Online grocery shopping can provide practical benefits for low-income families, making it an opportunity for e-commerce companies
3. Reduced Service Fee and Delivery Charges for SNAP Recipients - Companies can offer reduced or no delivery fees to SNAP recipients to increase their accessibility and usage of online grocery shopping
Industry Implications
1. E-commerce - E-commerce companies can offer special discounts to SNAP recipients, increasing accessibility to online grocery shopping
2. Retail - Retail stores can consider partnerships with online grocery delivery services to increase accessibility for SNAP recipients
3. Food Assistance Programs - Food assistance programs can explore partnerships with online grocery delivery services to offer discounted memberships to SNAP recipients