weSponsored, a U.S.-based company, that connects influencers and content creators with brand sponsorships is updating its platform through the launch of its influencer app Tuesday.
The new influencer app will enable content creators to gain paid sponsorships through opportunities with prominent brands, including automatic approval for select sponsorships. Sponsorships have associated payments, but some sponsorships are commission-based where influencers will receive typical payments and also commission.
Influencers and creators will be placed into tiers by engagement and the app will feature a native earnings tracker. Creators and influencers will receive sponsorship details before joining and will have access to 24-hour support teams.
The existing web platform features over 100,000 creators and a number of brands, including companies in tech, fitness, beauty, food and more.
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
Trend Themes
1. Influencer Sponsorship App - weSponsored is launching a new influencer app that connects content creators with brand sponsorships, providing a disruptive innovation opportunity for the influencer marketing industry.
2. Automated Approval - The influencer app will include automatic approval for certain sponsorships, a potential disruptive innovation opportunity for sponsor selection in influencer marketing.
3. Commission-based Payment Model - The commission-based payment model for select sponsorships offered by weSponsored's influencer app presents a possible disruptive innovation opportunity for compensation strategies in the influencer marketing space.
Industry Implications
1. Influencer Marketing - The weSponsored influencer app will create opportunities and streamline the process for influencers to connect with brands and participate in sponsorships, transforming the influencer marketing industry.
2. Digital Advertising - By automating the approval and payment processes in influencer marketing, weSponsored's influencer app has the potential to revolutionize the digital advertising industry.
3. Social Media - The weSponsored influencer app will have a major impact on the social media industry by simplifying the process of connecting creators with sponsorships and enabling seamless brand partnerships.