With people feeling the pressure of inflation and the rising global cost of living, agency NORD DDB created the Deals Stuck in Time campaign to transport people back in time to save money with old McDonald's ads.
By using Google Street View, people can find McDonald's ads more than a decade old across Sweden. Upon finding these ads, people are invited to claim the savings where the deals have been immortalized. Old McDonald’s out-of-home advertisements, dating as far back as 2009, can now be revisited on the navigation tool.
With this campaign, people have the chance to escape inflation by going back to a time when a cheeseburger was 10 Swedish kronor (a dollar.) The time-traveling deals are being shared as part of audio, film and social media campaigns exclusively throughout Sweden.
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
Trend Themes
1. Nostalgia Advertising - The use of nostalgia in advertisements to escape modern-day economic pressures is a disruptive innovation opportunity for marketing and advertising agencies.
2. Hyperlocal Advertising - Using location-based advertising to offer consumers time-traveling deals in their area is a disruptive innovation opportunity for the advertising industry.
3. Virtual Time Travel - Creating virtual reality experiences that take consumers back in time to experience products and services at a lower cost is a disruptive innovation opportunity for the tourism and travel industry.
Industry Implications
1. Marketing and Advertising - Using nostalgia and location-based advertising to offer time-traveling deals is a disruptive innovation opportunity for marketing and advertising agencies.
2. Fast Food Industry - The creation of time-traveling deals and the use of nostalgia in advertising is a disruptive innovation opportunity for the fast food industry.
3. Tourism and Travel Industry - Creating virtual reality experiences and offering time-traveling deals to experience products and services at a lower cost is a disruptive innovation opportunity for the tourism and travel industry.