Ben & Jerry's is kicking off 2024 with the launch of two tasty new flavors: PB S'more and Impretzively Fudged.
Perfect for those who love ice cream with all the fixings, both of Ben & Jerry's new flavors feature some tasty add-ins. On the one hand, PB S'mores takes toasted marshmallow ice cream and pairs it with extra-large pieces of chocolate peanut butter cups, crunchy graham cracker pieces, and a sweet marshmallow swirl. On the other hand, the new Impretzively Fudged flavor is inspired by chocolate bark and combines chocolate ice cream with crunchy, fudge-covered pretzel pieces for the ultimate pairing of sweet and salty.
Both the new flavors are rolling out now in grocery stores across the U.S. and in Ben & Jerry's Scoop Shops.
Fudgy Pretzel Ice Creams
Ben & Jerry's New Impretzively Fudged Flavor is Sweet & Salty
Trend Themes
1. Indulgent Ice Cream Flavors - The launch of Ben & Jerry's PB S'more and Impretzively Fudged flavors taps into the trend of indulgent ice cream flavors with unique mix-ins.
2. Sweet and Salty Combinations - The Impretzively Fudged flavor's combination of chocolate ice cream and fudge-covered pretzel pieces caters to the trend of sweet and salty flavor profiles.
3. Unique Ice Cream Inclusions - Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, showcase the trend of incorporating unconventional and tasty add-ins in ice cream.
Industry Implications
1. Ice Cream Manufacturing - The launch of indulgent ice cream flavors like Ben & Jerry's PB S'more and Impretzively Fudged presents a market opportunity for the ice cream manufacturing industry to innovate and develop unique flavors.
2. Snack Food Production - The sweet and salty combination of the Impretzively Fudged flavor opens up opportunities for the snack food production industry to explore new flavor profiles and create innovative snacks.
3. Frozen Dessert Retail - The introduction of Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, creates a potential disruptive innovation opportunity for the frozen dessert retail industry to attract customers with unique and indulgent offerings.