These new Iceland Foods products are being launched as an exclusive range of items each formulated with fakeaway in mind to help consumers enjoy a takeaway-inspired meal from the comfort of home.
The product range includes 24 items in all, which are each inspired by items found at TGI Fridays, Ed's Easy Diner and Piccolino food chains. The low-cost products are formulated with a number of signature taste experiences in mind, which shoppers will no doubt be enticed by on their next visit. The products are arriving in the UK market where shoppers will find options starting at just £2.
Group Buying Director Andrew Staniland spoke on the Iceland Foods products saying, "As the home of exclusive brands, we couldn’t be prouder to introduce 24 new and exclusive products this summer for shoppers to enjoy. With incredible household name brands all under one roof, and with amazing offers in-store and online, it’s never been easier for shoppers to find new favourites as well as stock up on family staples."
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Trend Themes
1. Restaurant-inspired Grocery Products - The launch of restaurant-inspired grocery products presents an opportunity for companies to tap into the growing consumer demand for convenient and authentic dining experiences at home.
2. Low-cost Signature Taste Experiences - The formulation of low-cost grocery products with signature taste experiences offers a disruptive innovation opportunity for brands to cater to price-conscious consumers seeking restaurant-quality meals on a budget.
3. Exclusive Brands and Offers - The introduction of exclusive grocery products and enticing offers allows retailers to differentiate themselves, attract new customers, and build loyalty by offering unique experiences and value.
Industry Implications
1. Grocery Retail - The fakeaway grocery trend presents a disruptive innovation opportunity for grocery retailers to expand their product offerings and capture the growing market of consumers seeking convenient and restaurant-inspired meal solutions at home.
2. Food and Beverage - The rise of restaurant-inspired grocery products creates a potential disruptive innovation opportunity for food and beverage companies to develop partnerships with retailers or launch their own line of signature taste experiences, appealing to consumers looking for affordable and convenient dining options.
3. E-commerce - The exclusive brands and offers in the fakeaway grocery market provide a disruptive innovation opportunity for e-commerce platforms to enhance their product assortment, attract new customers, and leverage personalized marketing strategies.