J&J Snack Foods' Dogsters brand launched a dairy-free, vet-approved ice cream-style treat for dogs in an all-new Paw-some Pumpkin Flavor. This launch is not just a treat that dogs will make disappear quickly, it's also a source of gut-loving probiotics to support gut and digestive health. This pumpkin flavor with added probiotics was based on customer feedback and the need for a frozen, dairy-free treat for pups with stomach sensitivities.
Dog-friendly ice creams and other desserts feed into the humanification of pets, which is seeing doting Millennial and Gen Z pet owners choose product formats and ingredients that are familiar to them. From sandwich cookies and cake mixes to cookies and noodles, pets are being spoiled in the same way that owners like to treat themselves.
Probiotic Pet Treats
Dogsters Made an Ice Cream-Style Treat for Dogs with Sensitive Bellies
Trend Themes
1. Dog-friendly Treats - The launch of dairy-free, vet-approved ice cream-style treats for dogs is tapping into the trend of pet owners choosing familiar product formats and ingredients for their pets.
2. Probiotic Pet Products - The addition of gut-loving probiotics to the frozen treat for dogs aligns with the growing trend of pet owners seeking products that support gut and digestive health for their pets.
3. Humanification of Pets - The rise of pet products mimicking human desserts reflects the trend of Millennial and Gen Z pet owners spoiling their pets in the same way they treat themselves.
Industry Implications
1. Pet Treats - The launch of a dog-friendly frozen treat with added probiotics presents disruptive innovation opportunities in the pet treats industry.
2. Pet Food - The trend of pet owners seeking familiar and health-conscious ingredients in their pets' food opens up opportunities for disruptive innovation in the pet food industry.
3. Pet Health Supplements - The demand for products that support gut and digestive health in pets provides an opportunity for disruptive innovation in the pet health supplements industry.