In celebration of the holiday season, Truly is releasing its Holiday Party Pack. Truly’s 2021 Holiday Party Pack was the hard seltzer category’s #1 limited-release pack, so the brand is bringing it back in full force with four festive, cocktail-inspired flavors. The flavors include Pear Martini-Style, Berry Bramble Style, Cranberry Orange Sparkler, and Holiday Sangria-Style.
Available nationwide through the end of the year, this year’s Holiday Party Pack will help you crack open the festivities with refreshing convenience. All styles are made with real fruit juice from concentrate and contain 5% ABV, 100 calories, 1g sugar and are gluten-free.
Lastly, Truly is giving a special gift to all its millennial drinkers – now through 11/4, comment or post a pic to prove your "millennial-ness" by using hashtag #TrulySeniorDiscount, and they’ll send a special discount for a pack of new Truly Vodka Seltzer.
Festive Hard Seltzer Beverages
Truly Debuted Its Holiday Party Pack in time for the Festivities
Trend Themes
1. Festive Hard Seltzer Beverages - The continued popularity of holiday-themed hard seltzer beverages makes a strong case for continued seasonal offerings in this category.
2. Cocktail-inspired Flavors - Alcoholic beverage brands should consider experimenting with new and unique cocktail-inspired flavors to differentiate their products in a crowded market.
3. Social Media Promotions - Developing social media promotions and incentives for users to share branded content can effectively boost marketing reach and user engagement.
Industry Implications
1. Alcoholic Beverage Industry - This trend presents an opportunity for alcoholic beverage companies to develop and market holiday-themed, limited-release offerings to capture the holiday shopping market and increase sales.
2. Food and Beverage Industry - Restaurants and bars can capitalize on this trend by adding festive hard seltzer beverages to their seasonal menu offerings to attract customers looking for unique, holiday-themed options.
3. Social Media Industry - Social media platforms can develop and implement promotions and features that encourage user-generated content to increase engagement and attract brands looking to advertise on their platform.