American pharmacy chain Walgreens has teamed up with telehealth brand Hims & Hers to expand its personal care products. The pharmacy will now provide shoppers access to a range of the Hims & Hers supplements and sexual health and wellness solutions, which up until now have been sold exclusively online via the brand's website.
The products will be sold at over 7,000 Walgreens locations throughout the United States. The new collaboration supports Hims & Hers mission to "destigmatize health-related topics" by making personal care products and medications more accessible.
So far, the telehealth brand has made a name for itself by targeting younger generations, offering them a convenient and affordable solution for purchasing health-related supplements and medications. Now, by partnering with Walgreens, the company will continue to expand its reach -- in particular, allowing it to make contact with a less digitally-inclined consumer.
Millennial-Focused Health Supplements
Walgreens Will Now Offer a Range of Hims & Hers Products
Trend Themes
1. Telehealth Partnerships - Partnering with established brick-and-mortar retailers, like Walgreens, can allow telehealth companies to expand their reach beyond online sales exclusively.
2. Personalized Health Supplements - Offering a range of personalized health supplements can target younger generations seeking convenient and affordable health solutions.
3. Destigmatizing Health-related Topics - Telehealth brands, like Hims & Hers, can continue to expand their reach by partnering with established retailers to make personal care products and medications more accessible and reduce the stigma surrounding health topics.
Industry Implications
1. Retail Pharmacy - Partnering with telehealth brands, like Hims & Hers, can allow retail pharmacies to expand their personal care product offerings and reach a younger, digitally-inclined consumer market.
2. Telehealth - Offering a range of personalized health supplements and medications online can target younger generations seeking convenient and affordable health solutions.
3. Wellness and Supplements - Partnering with established brick-and-mortar retailers, like Walgreens, can allow wellness and supplement companies to expand their reach beyond online sales exclusively.