The 2024 HARIBO Valentine’s Day products have been unveiled by the brand in the UK with a series of sweet offerings that are perfect for giving to a love interest, but also for sharing with friends and family alike.
The products include the Heart Throbs in 140-gram and 160-gram packs alongside the Heart Throbs Mini Dorothy Box, which are priced ranging from £1.25 to £1.80. The treats are great for a variety of celebrations that includes solo snacking, sharing with friends or providing as a gift. The products build on the popularity of the treats from previous years and are expected to be a hit amongst new and existing fans alike.
Category Strategy & Shopper Marketing Controller at HARIBO UK Catherine Johnson spoke on the HARIBO Valentine’s Day products saying, "The HARIBO Heart Throbs range celebrates one of our most beloved sweet pieces and is a perfect fit for Valentine’s Day. Being a clear fan favourite, we knew we had to bring them back for 2024 to help people celebrate the season whether to treat friends, family, or someone special. We’re excited to see them back on shelves, but hurry; they’re available for a limited time only."
Inclusive Valentine's Day Candies
The HARIBO Valentine’s Day Products are Here for 2024
Trend Themes
1. Inclusive Valentine's Day Candies - The 2024 HARIBO Valentine’s Day products offer a range of sweet offerings that are perfect for giving to a love interest, but also for sharing with friends and family.
2. Variety in Product Offerings - The Heart Throbs in different pack sizes and the Heart Throbs Mini Dorothy Box cater to various celebrations, including solo snacking, sharing, and gifting.
3. Continued Popularity and Consumer Demand - Building on the success of previous years, the 2024 HARIBO Valentine’s Day products are expected to be a hit among both new and existing fans.
Industry Implications
1. Confectionery - The 2024 HARIBO Valentine’s Day products introduce new candy options designed specifically for Valentine's Day, offering potential for growth in the confectionery industry.
2. Gift and Greeting Cards - The Heart Throbs and Heart Throbs Mini Dorothy Box provide a unique and affordable gift option for Valentine's Day, presenting a disruptive opportunity in the gift and greeting cards industry.
3. Seasonal Retail - The limited-time availability of the 2024 HARIBO Valentine’s Day products creates urgency and drives consumer engagement in the seasonal retail industry.