Starbucks Japan is gearing up for the 2024 cherry blossom season with the debut of a new Hanami Dango Frappuccino.
With signs of spring beginning to pop up, Starbucks Japan wants to ensure consumers are prepped and ready for cherry blossom viewing season. To build excitement for the annual flowering, the coffee chain is a limited-edition sakura collection. The first of the new offerings is the Hanami Dango Frappuccino. 'Hanami,' is a combination of the Japanese word for 'flowers' ('hana') and look' ('miru'), which essentially means 'cherry blossom-viewing,' while 'dango' refers to the sticky mochi rice balls snack served skewered on a stick. To achieve this combination, Starbucks has combined sweet white bean paste sauce, a cherry blossom and strawberry sauce, and soy milk to achieve a lightly pink base, which is then combined with pink, white, and green mochi pieces. Each Hanami Dango Frappuccino is then topped with fluffy whipped cream, pink sakura fiantine, and a scattering of hanami dango.
Seasonal Mochi Ball Drinks
Starbucks Japan Just Added a New Hanami Dango Frappuccino for Spring
Trend Themes
1. Limited-edition Sakura Collection - Utilizing the charm of cherry blossoms, Starbucks Japan introduces a limited-edition sakura collection to build excitement for the annual flowering.
2. Hanami Dango Frappuccino - Starbucks Japan unveils the Hanami Dango Frappuccino, a delicately pink drink infused with sweet white bean paste sauce, cherry blossom and strawberry sauce, and soy milk, topped with whipped cream and hanami dango.
3. Cherry Blossom-viewing Season - Starbucks Japan encourages consumers to fully enjoy cherry blossom-viewing season by offering the Hanami Dango Frappuccino, a symbolic drink that captures the essence of the season.
Industry Implications
1. Coffee Chains - The coffee chain industry has the opportunity to captivate consumers with limited-edition seasonal collections, such as Starbucks Japan's sakura collection.
2. Food and Beverage - In the food and beverage industry, innovative creations like the Hanami Dango Frappuccino can attract customers with unique flavors and visually appealing presentations.
3. Tourism - By capitalizing on the beauty and allure of cherry blossoms, Starbucks Japan can contribute to attracting tourists during cherry blossom-viewing season, benefiting the tourism industry.