'Gozem' is a Togo and Singapore-based startup founded in 2018 that has recently received Series A funding to expand its area of operation. Gozem currently operates in Francophone West and Central Africa, though expansion is planned for more African regions soon.
At its inception, Gozem was a transportation-focused application similar to Uber or Lyft. Since then, Gozem has grown to include e-commerce, financial, and logistics services to its users. The most recent venture for Gozem is to include more efficient logistics that rival massive logistic corporations worldwide. Through this logistics service, Gozem will ship items purchased from retailers as well as provide a shipping service between Gozem users. It is accessible to become a driver for Gozem because the company offers financing options for them to start their career. This includes leased vehicles and equipment that can be paid off over time. Gozem is growing in Africa at a rapid rate.
African Super Apps
'Gozem' Offers African Consumers Several Services in One Application
Trend Themes
1. Super App Expansion - A growing trend in Africa is for super apps, like Gozem, to expand beyond their original service offerings, giving consumers a one-stop-shop for multiple needs.
2. Integrated Logistics Services - Super apps like Gozem are providing integrated logistics services, which disrupt established logistics corporations in Africa and create room for new logistics startups.
3. Rapid Growth of Super Apps in Africa - The recent surge in funding for super apps like Gozem indicates a growing trend of rapid expansion in Africa, providing potential for new investment opportunities.
Industry Implications
1. Transportation Services - The expansion of super apps like Gozem to include transportation services presents an opportunity for innovation in the traditional ride-hailing industry in Africa.
2. E-commerce Platforms - Super apps like Gozem entering the e-commerce space in Africa challenge established players and require new strategies to remain competitive.
3. Logistics and Delivery Services - Integrated logistics services offered by super apps like Gozem are disrupting traditional logistics and delivery services and provide potential for new startups in the African market.