These new GoGo squeeZ snack pouches are being launched by the MOM Group as a series of functional food products for supporting the development of little ones.
The snacks includes the new Happy BrainZ and the Happy ImmuneZ, which are formulated to support healthy brain development and immunity, respectively. The Happy BrainZ fruit snack is formulated with omega-3 and iron, while the Happy ImmuneZ fruit and vegetable snack features vitamin B-12, zinc and a plant-based prebiotic fiber. The products are arriving at Walmart locations in 10-packs priced at $6.98.
Chief Marketing Officer Mark Anthony Edmondson commented on the new GoGo squeeZ snack pouches saying, "We were inspired to develop these new products after hearing from parents that brain health and immune health were the top areas of importance for their kids."
Functional Children's Snack Pouches
These New GoGo squeeZ Snack Pouches Come in Two Options
Trend Themes
1. Functional Snack Products - Opportunity for food companies to innovate by developing functional snacks that cater to specific health needs.
2. Plant-based Prebiotic Fiber - Opportunity for the supplement industry to innovate by developing new plant-based prebiotic fiber products for boosting immunity.
3. Child Health Supplements - Opportunity for pharmaceutical companies to innovate by creating new supplements to support healthy brain development and immunity in children.
Industry Implications
1. Food and Beverage - Food companies can innovate in the functional snacks market by developing new products that cater to specific health needs.
2. Supplements - The supplement industry can innovate by developing new plant-based prebiotic fiber products for boosting immunity.
3. Pharmaceuticals - Pharmaceutical companies can innovate by creating new supplements that cater to specific health needs such as healthy brain development and immunity in children.