The Ferrero Rocher Give a Golden Greeting campaign is being launched with the help of actress Mandy Moore to offer consumers with a way to send tasty tidings to a friend or family member this holiday season.
The campaign will enable consumers to create and send Golden Greetings that they've customized themselves the Greetings Platform. Participants can also enter for a chance to win a personalized Cameo video from Moore herself for them to gift to someone special. Additionally, up to 500 recipients could receive a free Ferrero Rocher product.
Senior Vice President, Premium Chocolate, North America Mark Wakefield commented further on the Ferrero Rocher Give a Golden Greeting campaign saying, "Whether elevating special gatherings like holiday parties or gifting moments with family and friends, Ferrero Rocher is the perfect addition to life’s extraordinary moments."
Celeb-Backed Chocolate Campaigns
The Ferrero Rocher Give a Golden Greeting Campaign is Festive
Trend Themes
1. Customizable Greetings Platform - There is an opportunity to create more platforms that allow for personalized gifting experiences like the Golden Greetings platform in Ferrero Rocher's campaign.
2. Celebrity-collaborated Campaigns - More disruptive innovation opportunities may exist for brands that collaborate with well-known personalities to promote their products.
3. Personalized Video Gifting - There is potential for the development of more personalized video gifting services like Ferrero Rocher's Cameo video offering in their campaign.
Industry Implications
1. Chocolate Industry - There is potential for the chocolate industry to collaborate with celebrities and create similar marketing campaigns that target the holiday season.
2. E-commerce Industry - There is an opportunity for the e-commerce industry to create platforms where users can customize and send digital greetings to friends and family.
3. Entertainment Industry - The entertainment industry has the potential to explore collaborations with brands like Ferrero Rocher, which may lead to more exposure and marketing opportunities.