GhostRetail is introducing itself to the world as a first-of-its-kind live video shopping platform and it helps retailers augment their in-store and e-commerce sales channels. As GhostRetail describes, the "live video shopping platform that creates a complete in-store experience online, driving significant, scalable growth for enterprise retailers through a personalized, guided, and seamless co-shopping experience."
The platform helps to make the online shopping process more seamless thanks to live, in-person sales consultations that not only enhance the product discovery process but also make it highly personalized.
E-commerce experiences are becoming more personalized and more engaging as a result of the pandemic and changing consumer behaviors, since many consumers found themselves eager to shop increasingly online versus venturing in-store for purchases.
Personalized Video Shopping Experiences
GhostRetail Offers a Complete In-Store Experience Online
Trend Themes
1. Personalized Video Shopping - Personalized video shopping experiences are becoming increasingly popular in the e-commerce industry and present an opportunity for retailers to offer a more engaging and personalized experience to their customers.
2. Live Co-shopping - Live co-shopping experiences present an opportunity for retailers to offer a more social and interactive e-commerce experience to their customers.
3. Augmented Sales Channels - Augmented sales channels, such as GhostRetail's live video shopping platform, offer a way for retailers to bridge the gap between in-store and e-commerce sales and offer a more seamless shopping experience for their customers.
Industry Implications
1. E-commerce - The rise of personalized video shopping experiences presents a disruption in the e-commerce industry, offering a new way for retailers to engage and convert customers.
2. Retail - Live video shopping platforms offer a new opportunity for traditional brick-and-mortar retailers to expand their sales channels to the online space and offer a more personalized and interactive shopping experience for their customers.
3. Technology - The development of live video shopping platforms and other innovative e-commerce technologies present a disruption in the technology industry, offering a new way for businesses to engage and convert customers online.