Fashion imprint C.P. Company works together with ASICS to launch its first collaborative project in the form of the GEL-QUANTUM 360 VIII sneaker model. The shoes are launching as a part of the pop-up store location on Maison des Metallos on January 19th and 20th.
Two colorway palettes are launching but the two only showcase one of the two so far with a bright yellow colorway. The tonal look is seen throughout the entire silhouette for a bold statement, including the midsole and the lacing system over the forefoot. Branding details can be seen in the form of the stripes along the side of the shoe and at the tongue tab, followed by the insoles.
Bright Yellow Collaborative Sneakers
C.P. Company and ASICS Drop the GEL-QUANTUM 360 VIII
Trend Themes
1. Collaborative Sneakers - The rise of collaborative sneaker projects presents an opportunity for brands to tap into new markets and leverage the creativity of other industries.
2. Colorway Palettes - The proliferation of unique and vibrant colorway options opens up opportunities for brands to differentiate their products and attract fashion-forward consumers.
3. Bold Silhouettes - The trend towards bold and attention-grabbing sneaker silhouettes presents an opportunity for brands to create statement pieces and appeal to consumers seeking unique aesthetics.
Industry Implications
1. Fashion - The fashion industry can leverage collaborative sneaker projects to create exciting new products and collaborations with other brands.
2. Footwear - The footwear industry can create a range of colorway options to cater to diverse consumer preferences and capture attention in the market.
3. Design - The design industry can experiment with bold and unconventional sneaker silhouettes to push the boundaries of innovation and attract design-conscious consumers.