Brach's is known for releasing novelty candy canes and its new Funfetti Candy Canes are no exception. This new holiday offering inspired by confetti cake features colorful pieces of real rainbow sprinkles that mimic a slice of the beloved kind of cake.
Packaged in boxes by the dozen, these candy canes tap into the popularity of birthday cake, which has become a sought-after flavor on its own. These candy canes have the potential to appeal to sweets lovers of all ages and fans of colorful vanilla-flavored cake.
This fun alternative to the classic candy cane look and flavor promises to appeal to dessert lovers who are looking for a different way to decorate, celebrate and experience the season through their senses.
Confetti Cake Candy Canes
Funfetti Candy Canes are Dotted with Bright Rainbow Sprinkles
Trend Themes
1. Novelty Candy Canes - There is an opportunity for candy companies to create unique and unusual flavors of candy canes that tap into the popularity of unconventional flavors.
2. Birthday Cake Flavor Trend - The success of birthday cake-flavored products points to an opportunity to incorporate this flavor in various industries, not just in candies, as a trendy and marketable flavor option.
3. Edible Confetti - Edible confetti adds a fun texture and colorful appearance to products and could be a potential trend in the food industry as it taps into sensory experiences.
Industry Implications
1. Candy Industry - There is a potential for candy companies to create unique flavors that tap into the growing demand for novelty candy canes.
2. Food and Beverage Industry - The popularity of birthday cake flavor means food and beverage companies can create new and innovative products that incorporate this flavor profile.
3. Party and Event Planning Industry - Edible confetti adds a fun and festive touch to any event or occasion and could be a potential trend in the party and event planning industry.