Gulf Oil has re-launched an all-inclusive fuel loyalty app that offers tantalizing one-time benefits to both new and returning customers, helping them enter the pipeline of a program that offers benefits for car owners whilst ensuring a sustainable stream of revenue for Gulf Oil itself.
The 'Gulf Pay' fuel loyalty app has been re-introduced as part of an exciting partnership with Stuzo, which specializes in digital commerce and customer activation solutions for the retail space. Under the revived program, all customers who sign up will receive savings of 3 cents per gallon. Meanwhile, both new customers and those transferred over from the old app will enjoy a one-time discount of 15 cents per gallon when paying with the app.
Nikki Fales, vice-president of marketing and payments over at Gulf Oil, said that the partnership with Stuzo "sets the stage for future enhancements that will further benefit our network of Gulf distributors and dealers and their customers."
Rejuvenated Fuel Loyalty Apps
The 'Gulf Pay' Program Offers Savings to New & Returning Customers
Trend Themes
1. Fuel Loyalty Apps - With the rise of mobile payments, loyalty apps have become a necessary tool for fuel companies to attract and retain customers.
2. Digital Commerce Solutions - The partnership between Gulf Oil and Stuzo highlights the importance of digital commerce solutions in enhancing the customer experience.
3. Customer Activation - Companies that focus on customer activation solutions like Stuzo will continue to disrupt traditional loyalty program models in various industries.
Industry Implications
1. Fuel Retail - Fuel companies like Gulf Oil will continue to innovate their loyalty programs as a competitive advantage in the crowded fuel retail market.
2. Mobile Payments - The rise of mobile payments will continue to drive the adoption of loyalty apps in various industries, including fuel retail.
3. Customer Experience - Industries that prioritize the customer experience, such as retail and hospitality, can benefit from implementing digital commerce solutions and loyalty programs to retain and attract customers.