Just in time for the hottest days of summer, Baskin-Robbins has unveiled its new Frosted Strawberry Toaster Treat ice cream.
Dubbed the August 2022 Flavor of the Month, the new Frosted Strawberry Toaster Treat ice cream is a flavor that's perfect for the sweltering days ahead. The new offering consists of toaster pastry-flavored ice cream studded with real pastry pieces, strawberry jam swirls, and rainbow icing flecks. In other words, it's like a big bowl of Pop-Tarts and ice cream.
As if the new Frosted Strawberry Toaster Treat ice cream weren't exciting enough, Baskin-Robins also has a new Oreo ‘n Cold Brew Blast, which combines cold brew with Oreo ‘n Cold Brew ice cream, whipped cream topping, simple syrup, and real Oreo cookie pieces.
Toaster Pastry-Flavored Ice Cream
The New Frosted Strawberry Toaster Treat Ice Cream is Here
Trend Themes
1. Toaster Pastry-flavored Ice Cream - The growing trend of fusion flavors in ice cream presents disruptive innovation opportunities for food companies to experiment and create new unique flavors.
2. Indulgent Ice Cream - The trend towards indulgence in frozen desserts presents opportunities for companies to create richer, more decadent ice cream flavors with mix-ins.
3. Innovative Mix-ins - The trend towards mix-ins in ice cream flavours provides companies with the opportunity to innovate and create unique combinations that appeal to consumers.
Industry Implications
1. Food and Beverage - Innovative dessert flavors, such as toaster pastry-flavored ice cream, have the potential to greatly disrupt the food and beverage industry by garnering significant consumer interest.
2. Dessert Manufacturing - The dessert manufacturing industry can see an increase in revenue by catering to consumers' preferences for unique and unusual dessert flavors, such as the Frosted Strawberry Toaster Treat ice cream.
3. Retail - Enhancing grocery stores' frozen dessert sections by incorporating innovative, unique flavors like the Frosted Strawberry Toaster Treat ice cream may lead to increased sales and customer engagement.