The Tim Hortons Freshly Brewed Iced Tea Quencher is being launched by the brand to expand on its existing lineup of cold refreshments that will provide patrons with a decidedly fruity option to pick up this spring and summer. The drink features a green tea base that is paired with the flavors of pineapple and passionfruit along with a distinct hint of blackcurrant. The drink is arriving in an unsweetened option that has zero-calories across all sizes, while the sweetened version contains 80-calories in the medium.
The Tim Hortons Freshly Brewed Iced Tea Quencher is being launched at participating locations in Canada and can be purchased on its own or as part of a combo with no additional charge.
Fruit-Forward Green Tea Refreshments
The Tim Hortons Freshly Brewed Iced Tea Quencher is Tasty
Trend Themes
1. Fruit-infused Beverages - Integrating fruit flavors in traditional drinks like green tea aligns with health-conscious consumers looking for refreshing and flavorful alternatives that can reduce calorie intake.
2. Zero-calorie Beverages - Meeting the demand for healthier beverage choices can be achieved by formulating zero-calorie drinks that are low-sugar using natural flavors and sweeteners.
3. Cold Refreshment Line Expansion - Expanding chill beverages selection to include more healthy and fruity options delivers a wider range of products that cater to the changing consumer preferences.
Industry Implications
1. Fast Food Chains - Fast food and coffee chains can take advantage of beverage trends and consumer preference for healthier options to increase sales by developing new fruit and tea blends that fit their current menu offerings.
2. Beverage Manufacturers - Beverage companies have the opportunity to create new combinations of fruits and tea and use alternative sweeteners to keep up with the increasing scrutiny of traditional high sugar drinks while adding to their product lines.
3. Sport and Gym Centers - Sport centers, gyms, and health clubs can improve customer loyalty and offer a range of refreshing drinks to their clients that align with their health goals, by introducing fruit-infused drinks and green tea, sweetened naturally.