The newest Fresh Express chopped salad kits expand upon the brand's best-selling products with varieties that take flavor cues from around the world. This all-new lineup includes fresh and inspiring flavors like French Bistro, Smokehouse and Twisted Caesar Enchilada. These salad kits were created to meet consumer demand for globally inspired flavors and convenience in the kitchen.
Within the Twisted Caesar Enchilada Caesar Chopped Salad Kit, consumers will find a blend of green leaf and iceberg lettuce, chili lime tortilla chips, corn kernels and a Mexican cheese blend, plus dressing.
As part of a survey conducted by OnePoll on behalf of Fresh Express, 69% of Americans reported that they would be more likely to prepare international or international-inspired dishes, like enchiladas if they were easier to make. Additionally, 36% of Americans say that Mexican is their favorite international flavor profile, followed by Italian (32%) and Chinese flavors (25%.)
Internationally Inspired Salad Kits
These Fresh Express Chopped Salad Kits Feature Global Flavors
Trend Themes
1. Global-inspired Salad Kits - The trend of creating salad kits with flavors inspired from around the world presents an opportunity for businesses to cater to consumer demand for internationally influenced meals.
2. Convenience in Global Cuisine - The trend of offering easy-to-prepare international dishes, like enchiladas, can be disruptive for businesses looking to provide time-saving solutions for consumers seeking global flavors.
3. Flavor Diversity in Salad Kits - The trend of diversifying salad kit flavors with options like French Bistro, Smokehouse, and Twisted Caesar Enchilada presents an opportunity for businesses to meet the demand for fresh and inspiring taste combinations.
Industry Implications
1. Pre-packaged Salad Industry - The pre-packaged salad industry can capitalize on the trend of global-inspired salad kits by introducing new flavors that cater to consumer demands for international flavors and convenience.
2. Meal Kit Delivery Services - Meal kit delivery services can tap into the trend of offering convenient international dishes by providing pre-portioned ingredients and step-by-step instructions for globally inspired meals.
3. Flavoring and Seasoning Industry - The flavoring and seasoning industry can embrace the trend of diversifying salad kit flavors by developing innovative seasoning blends and dressings that enhance the taste of globally inspired salad creations.