Ore-Ida is taking its iconic crinkle-cut fries beyond the freezer aisle with the launch of 'Ore-Ida French Fry Skis,' a limited-edition collaboration with leading ski manufacturer Fischer Sports. Inspired by ski culture’s progression from the beginner "pizza" stance to confident parallel "French fry" skiing, the functional skis feature a bold crinkle-cut design, a golden fry-inspired finish, and ketchup-red accents.
The French Fry Skis will be available beginning February 1, 2026, for $250 per pair through Amazon and select specialty retailers in Oregon and Idaho, including Mountain Shop and PK’s Skis and Sports, while supplies last. To support the launch, Ore-Ida will activate at X Games 2026 in Aspen Snowmass from January 23–25, offering attendees the opportunity to demo the skis and engage with the brand both on and off the slopes.
French Fry Ski Designs
Ore-Ida Launches French Fry Skis for the Slopes with Fischer Sports
Trend Themes
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Culinary-inspired Sporting Gear — Merging food branding with sports equipment offers a novel way to engage consumers by combining aesthetics with functionality.
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Collaborative Brand Ventures — Joint ventures between food and sports brands create unique product offerings that leverage both markets’ consumer bases.
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Limited-edition Sporting Goods — Producing exclusive items encourages a sense of urgency and allure, sparking interest among collectors and enthusiasts.
Industry Implications
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Sports Equipment Manufacturing — The integration of playful designs like the crinkle-cut appearance signals a shift towards innovative design in ski manufacturing.
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Food Branding — Expanding traditional food branding beyond consumables into lifestyle products offers new revenue streams and brand visibility.
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E-commerce and Retail — Utilizing online platforms to launch novelty sports products caters to niche market demands and broadens consumer access.