Freeze-dried pet food has gained popularity over the last couple of years for several reasons, including the ability of freeze-dried pet food to retain more nutrients compared to traditional kibble or canned food, the minimal processing involved, the longer shelf life, portability, and more. Pet brand Get Joy stands out in this category as its FRESH FREEZE DRIED® range is developed by Animal Nutritionists and recently, the brand launched a special Chicken recipe.
Tested to be "number one in digestibility and number one in gut health" in comparison to leading kibble brands, Get Joy's new freeze-dried pet food recipe includes Chicken, Chicken Liver, and Kamut as the first three ingredients. The product is enhanced with pre, pro, and postbiotics to assist in all phases of digestion.
Freeze-Dried Pet Food
Get Joy Recently Launched the Chicken Fresh Freeze-dried Recipe
Trend Themes
1. Increasing Popularity of Freeze-dried Pet Food - The rise in demand for freeze-dried pet food presents an opportunity for innovative pet food brands to develop new recipes and flavors in this category.
2. Nutrient-rich Freeze-dried Pet Food - The ability of freeze-dried pet food to retain more nutrients compared to traditional kibble or canned food opens up possibilities for nutrition-focused companies to create premium pet food products.
3. Advantages of Freeze-dried Pet Food - The longer shelf life, portability, and minimal processing involved in freeze-dried pet food production create opportunities for brands to cater to convenience-focused pet owners.
Industry Implications
1. Pet Food Manufacturing - Companies in the pet food manufacturing industry can explore the production of freeze-dried pet food recipes to tap into the growing market demand.
2. Nutrition and Supplements - Nutrition and supplement companies can develop specialized freeze-dried pet food products that target specific dietary needs of pets, such as digestive health or weight management.
3. Pet Retail and E-commerce - For pet retail and e-commerce businesses, incorporating freeze-dried pet food into their product offerings can attract health-conscious pet owners seeking convenient and nutrient-rich options.