DayLight Savings Time is almost upon us, and Halo Top Ice Cream is helping America beat the Daylight Saving Time slump by sending one lucky winner to one of the sunniest places on earth and giving everyone else free ice cream.
Halo Top will send one lucky fan to Rio. To enter to win the ultimate #LightenUp getaway, fans must submit their entry in depth of the darkness (aka after sunset ET when the Daylight Saving Time darkness descends) by visiting www.halotoplightenup.com from November 6 to November 20.
Halo Top is bringing the light to the people nationwide with light-up ice cream trucks. Deploying in select cities throughout November, Halo Top’s #LightenUp trucks will serve as "literal beacons of light, touring the country to cut through the darkness and giving away free ice cream."
Daylight Savings Ice Cream Giveaways
Halo Top Gives Away Free Ice Cream for Daylight Savings
Trend Themes
1. Light-up Food Trucks - A trend of using light-up food trucks as a promotional tool to attract customers in different industries, from ice cream to street food vendors.
2. Darkness-related Giveaways - A trend of using Daylight Saving Time and darkness as a marketing opportunity to offer promotions, giveaways, and contests across various industries.
3. Experiential Marketing Campaigns - A trend of creating immersive and interactive experiential marketing campaigns, such as sending consumers to a sunny getaway or offering unique experiences to build brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the Daylight Saving Time trend and use light-up trucks to offer promotions and giveaways, such as free coffee, hot cocoa, or snacks, to attract customers during dark hours.
2. Travel and Hospitality - Travel and hospitality companies can use the darkness-related marketing angle to offer promotions, like discounts on booking or arranging activities for tourists during the darker hours to beat the Daylight Saving Time slump.
3. Entertainment and Events - Entertainment and events organizers can curate unique experiences during darker hours, such as night-time events, light shows, or interactive installations, to leverage the Daylight Saving Time trend and attract visitors during off-peak hours.