Collaboration Easter Candy Collections

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The Frankford Candy Easter Collection is Packed with Treats

The Frankford Candy Easter collection is a new series of springtime treats crafted with the upcoming holiday in mind to get consumers excited for its arrival.

The collection includes a total of five products that play on existing treats and also bring in additional brands for collaborative treats. The collection thus consists of the Peeps Plush Bus Gift Set, Peeps Plush Farm House Gift Set, WK Kellogg's Rice Krispies Strawberry Bunny, Claussen Pickles Jelly Beans and the Dunkin' Assorted Donut-Flavor-Filled Chocolate Eggs. Shoppers will be able to pick up the various products at certain retailers and online, depending on the variety.

Director of Business Development Molly Jacobson spoke on the Frankford Candy Easter collection saying, "Easter is the perfect time to share treats with friends and family, especially with iconic brands like Peeps and WK Kellogg’s Rice Krispies. And new seasonal chocolates like the Dunkin' Assorted Donut-Flavor-Filled Chocolate Eggs and Claussen Pickle Jelly Beans are sure to make for a sweet surprise."
Trend Themes
1. Collaborative Holiday Collections - Bringing together iconic brands in seasonal treats to create unique and exciting products for consumers.
2. Innovative Seasonal Treats - Introducing novel flavors and product combinations to cater to changing consumer preferences during festive periods.
3. Online Retail Expansion - Utilizing online platforms to reach a wider audience and offer convenient shopping options for seasonal products.
Industry Implications
1. Food and Beverage - Exploring collaborations and new flavors in the food industry to create innovative seasonal offerings.
2. Retail and E-commerce - Capitalizing on the trend of online retail expansion to showcase and sell unique holiday collections to diverse consumers.
3. Branding and Marketing - Leveraging partnerships between brands for mutual marketing benefits in promoting collaborative holiday-themed products.

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